I’m a global growth consultant specializing in multilingual SEO, localization strategy, and international go-to-market planning for cross-border businesses. I’ve partnered with leading brands across EMEA, APAC, and the US—including Booking.com, Amazon, Bytedance, Canva, Atlassian, Samsung, CapCut, Aliexpress, and Uber—to help them penetrate high-value, non-English-speaking markets.
I operate at the intersection of SEO and globalization, blending cultural insight with technical expertise to drive scalable, data-informed growth. With a Master’s in Data Science and an academic background in sociology, sociolinguistics, and AI (LLMs), I translate human behavior into actionable strategies that increase visibility, engagement, and conversions worldwide.
Technically hands-on, I code, audit, and build automation pipelines, and collaborate closely with engineering teams to resolve complex SEO and localization challenges. As a certified Project Manager and Google Women Techmakers Ambassador, I’ve led remote-first international teams of 75+ across time zones—designing scalable, collaborative workflows that support seamless global execution.
I’m Italian, spent over 13 years in Dublin, and now call Lisbon, Portugal home.
Global growth services
My global expertise spans multilingual services in English, Italian, Spanish, Korean, French, Portuguese, and Japanese. I work directly in these languages and collaborate with a trusted network of professionals for markets beyond my fluency, supporting companies at every stage of their international growth—whether they’re just beginning to expand globally or refining long-term strategies. This interdisciplinary approach allows me to explore how language shapes perception and behavior, bringing cultural depth and nuance to digital marketing strategies that resonate across borders.
And more…
As an enthusiastic outdoor lover and professional food traveler. I advocate for a culturally inclusive view of International SEO striving for equality and eliminating access barriers for everyone. My distinct Italian accent is notable when speaking at industry events and conferences, and I am passionate about correcting misconceptions surrounding Italian cuisine.
As a professional journalist, I contribute to several renowned online and offline publications, including Skyscanner and Reader’s Digest, as well as various SEO publications such as SearchEngineLand, Oncrawl, Wix, and Weglot. My insights into language disparities and sociological aspects of language have gained recognition from global publications, including prestigious platforms like Wired and academic ones. Moreover, I have co-founded several websites and magazines, each covering a different niche and sector. I also provide consulting through my company, GiVe Marketing, an integrated agency I co-founded with Giuseppe Milo.
Some Of My Most Recent Published Articles
| Title | Publication | Language |
| Html tags | SearchEngineLand | English |
| What is technical SEO? | SearchEngineLand | English |
| What is AI SEO? | SearchEngineLand | English |
| Omnichannel marketing for search algorithm resilience | Wix | English |
| Content Localization vs. Translation: What’s Best for Global SaaS SEO | FlyingCat Marketing | English |
| Latent semantic indexing: optimize content for today’s SEO | MarTech | English |
| Multilingual SEO and keyword research explained | Sitebulb | English |
| How to use implicit search intent for multilingual SEO | Wix | English |
| The best AI tools for global SEO expansion | SearchEngineLand | English |
| How to use SEO and CX for better organic performance | SearchEngineLand | English |
| How to find your niche in SEO | SearchEngineLand | English |
| Why cultural relevance is the key to international SEO success | Wix | English |
| Exploring implicit search intent for better SEO | Wix | English |
| Language Inclusivity in Multilingual SEO | WTS | English |
| From SEO Translation to SEO Localization | WeGlot | English |
| How and Why Integrate CRO with SEO | OnCrawl | English |