I am a Multilingual SEO & Globalization Consultant with over 20 years of experience working with prominent brands from EMEA, APAC, and the US (such as Booking.com, Amazon, Bytedance, Canva, Atlassian, etc), particularly those aiming to penetrate specific non-English-speaking markets. My work sits at the crucial intersection of SEO and Globalization. Here, I manage workflows and processes to streamline the collaboration between both teams, enhancing brand loyalty, visibility, and conversions in targeted markets.
With my academic background in sociology, sociolinguistics, Systemic Functional Linguistics (SFL), semiotics, and a master’s degree in Data Science
I bring a distinctive, culturally informed perspective to SEO and Globalization.
This approach weaves together the complex interplay of language, society, and data analytics, allowing me to decipher and comprehend the intricacies of our interconnected world. I’m Italian, and I spent 13+ years in Dublin. Now, I’m based in Lisbon, Portugal.
My global expertise encompasses multilingual services in English, Italian, Spanish, Korean, French, Portuguese, and Japanese to various companies worldwide. This blend of disciplines empowers me to deeply explore how language influences our perception and interaction with the world, providing a rich and well-rounded approach to digital marketing strategies.
I am a certified project manager, proficient in English, Italian, Spanish, Korean, French, Portuguese, and Japanese. My leadership journey began in 2003, involving the guidance of both in-house and distributed teams, with upwards of 75 members working remotely across various markets. I highly value teamwork and take pride in building, leading, and mentoring teams towards growth and success.
As an enthusiastic outdoor lover and professional food traveler
I advocate for a culturally inclusive view of International SEO
striving for equality and eliminating access barriers for everyone. My distinct Italian accent is notable when speaking at industry events and conferences, and I am passionate about correcting misconceptions surrounding Italian cuisine.
As a professional journalist, I contribute to several renowned online and offline publications, including Skyscanner and Reader’s Digest, as well as various SEO publications such as SearchEngineLand, Oncrawl, Wix, and Weglot. My insights into language disparities and sociological aspects of language have gained recognition from global publications, including prestigious platforms like Wired and academic ones. Moreover, I have co-founded several websites and magazines, each covering a different niche and sector. I also provide consulting through my company, GiVe Marketing, an integrated agency I co-founded with Giuseppe Milo.
Some Of My Most Recent Published Articles
|How to use implicit search intent for multilingual SEO
|The best AI tools for global SEO expansion
|How to use SEO and CX for better organic performance
|How to find your niche in SEO
|Why cultural relevance is the key to international SEO success
|Exploring implicit search intent for better SEO
|Language Inclusivity in Multilingual SEO
|From SEO Translation to SEO Localization
|How and Why Integrate CRO with SEO