The AI Attribution Lie Nobody Wants to Talk About
Onboarding surveys showing AI as a top discovery channel are not proof of AI-driven leads. Here's the behavioural bias making your attribution data unreliable.
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AI Visibility Isn’t SEO. It’s Brand Reputation
GEO, AEO, AIO: most AI search frameworks are just repackaged SEO. AI Visibility is something different. Here's the distinction that matters.
What Running Reddit Marketing for 4 Years Taught Me
4 years running Reddit marketing, for my own projects and clients. Here's what works, what doesn't, and what AI search changed.